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  • Honesty and Transparency

    • Integrity

      We uphold honesty in all business activities. Our priority is to ensure that all information is clear and truthful, leaving no room for fraud or misleading data.

    • Openness of Information

      We will provide necessary information in a timely and clear manner to help our users and stakeholders make informed decisions.

  • Respect for Our Users

    • Customer Service

      We strive to maintain respect and communication with our users. Their needs and feedback will be prioritized.

    • Privacy

      We will provide necessary information in a timely and clear manner to help our users and stakeholders make informed decisions.

  • Product Quality and Safety

    • Product Standards

      High-quality standards will be followed for all products and services, ensuring that our users/customers receive items of the highest standard.

    • Health and Safety

      All necessary safety standards will be followed for health-related products to ensure the well-being of the consumer.

  • Equality and Diversity

    • Discrimination-Free Environment

      We will ensure equal treatment for all employees, users/customers, and partners, creating a safe and positive environment for everyone.

    • Social Responsibility

      Diversity will be respected, and strict measures will be taken against discrimination to promote an inclusive culture.

  • Responsibility Towards Society

    • Sustainable Development

      Priority will be given to environmental protection and sustainable development. We are committed to the prudent use of energy, water, and resources.

    • Social Contribution

      We will actively contribute to the development and prosperity of local communities, including participation in education and healthcare services.

  • Business Competition

    • Ethical Competition

      We will follow the principles of fair competition, avoid unethical practices, and promote healthy competition in the marketplace.

  • Ethics and Duty

    • Duty Compliance

      All employees, users, and management will be encouraged to maintain high ethical standards and fulfill their responsibilities appropriately.

    • Ethics in Decision-Making

      All business decisions will consider ethics and responsibility to protect the company’s reputation and objectives.

  • Sensitivity and Responsibility

    • Dispute Resolution

      We will strive to resolve disputes and grievances promptly and sensitively to address user/customer issues as quickly as possible.

    • Responsible Conduct

      All employees and users must be accountable for their actions and avoid any improper behaviour.

  • User/Customer Privacy

    • We respect the privacy of our users/customers and will not share their information without consent, except when legally required.

  • Professional Boundaries

    • We maintain proper professional boundaries with our users/customers and avoid engaging in any personal or romantic relationships.

  • Informed Consent

    • We obtain informed consent from our users/customers before providing services, ensuring that they understand the nature and scope of the services.

  • Cultural Sensitivity

    • We recognize the diversity of our users/customers and strive to provide culturally sensitive services.

  • Competence

    • We will stay updated with the latest research and best practices to maintain high levels of professional competence.

  • Absence of Discrimination

    • We will not discriminate against any user/customer based on personal characteristics to foster an inclusive environment.

  • Reporting Responsibility

    • We are responsible for reporting any suspected abuse or neglect of a user/customer and will inform the appropriate authorities.

  • Ethical Advertising

    • We advertise our services with truth and ethics, avoiding false or misleading claims.

  • Conflict of Interest

    • We avoid conflicts of interest and disclose any potential conflicts to our users/customers.

  • Continuous Improvement

    • We continuously evaluate and improve our services to ensure the best outcomes for our users/customers.

Ethical Code Conduct